EXPOSING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION & PREVENTION

The digital advertising landscape is constantly evolving, presenting new challenges and opportunities. One persistent threat that plagues the industry is ad fraud, where deceptive practices aimed at fabricating ad impressions and clicks. This can result in significant financial losses for advertisers and erode trust in the digital ecosystem. To add

Banner ads are a prevalent form of online advertising that frequently appear at the top of web pages. These rectangular advertisements display image-based content to attract target customers. Banner ads are known for their extensive visibility and capability to effectively advertise products or offers. They frequently incorporate appealing designs